Understanding Digital Marketing & Generating Passive Income Playbook
Digital Marketing Course
Understanding Digital Marketing & Generating Passive Income Playbook
Custom Site Report
Campaign Set Up
Analytical Reporting
Customer Support
Search Engine Marketing
Search Engine Optimization Marketing
Email Marketing
Social Media Marketing
Pay Per Click Advertising
Call Tracking & recording
Custom micro-sites and landing pages
Display Banners
Digital display ads put your message in front of your ideal customers as they access information on the web. Use digital display for branding and always include a strong call to action. We help our clients craft a strong, actionable message and deliver it to the audiences who may be most interested in receiving it.
Digital marketing... the origin of... 1
In the beginning... 1
But this is a book about marketing in the digital age - the present and the future 2
The technology behind digital marketing 4
Enough technology... let's talk about people 12
Case study: Dulux 18
02 Have a plan and stick to it... strategy! 20 Why you need a digital marketing strategy 20
Your business and digital marketing 21
Defining your digital marketing strategy 24
Understanding the digital consumer 26
The four Ps of marketing and the 10 Ps of digital marketing 31 Eyes on the prize 32
Bringing it all together 34
Case study: Kwik Fit 34
03 Crouch, touch, pause... engage... 37
Your Website - the hub of your digital marketing world 37 Building an effective Website 39
The main steps of building your Website 40
Before you Start 41
Choosing your domain name 45
